Text your clients with updates update#
Be consistent and commit to your schedule: If you want to build a regular readership for your product update emails, consistency is vital.Use visuals to boost user engagement: Since 65% of people remember information better if it’s paired with a relevant image, product update emails with eye-catching visuals are more likely to stand out, engage users, and generate their interest.Focus on communicating product benefits: Shift from feature-focused to benefit-focused messaging that revolves around what your product does and how the improvements you’ve implemented can help your users meet their goals and handle challenges.Think of which updates, changes, or improvements bring actual value to your customers and are truly email-worthy. Decide which updates are email-worthy: Receiving lots of emails about minor product updates and bug fixes might only frustrate your users.Segment your audience: Consider dividing your subscribers into groups (based on age, gender, preferences, etc.) and sending different emails that vary in content, language, and style depending on what appeals to each specific group of users.Customize and save email templates directly into LiveAgent 5 Product update email best practices Below are some tips to help you create better product update emails that are bound to improve user engagement, along with 10 product update email templates you can use as examples when creating your own version of product update emails. With the right strategy, you can use product update emails to reassure new customers that they’ve made the right choice, improve customer satisfaction, retention, and even increase revenue as you can also promote your premium features when announcing updates.Ĭrafting efficient product update emails can be a tricky task. However, your product update emails can do far more than simply inform your users about the recent product improvements you’ve made. Unfortunately, many businesses treat product update notifications as an afterthought. A product update email can also re-engage users who were about to churn.
A product update email is one of the best opportunities to showcase that you’re listening to your customers’ feedback, consistently working on meeting their expectations, and reminding them of your product’s value. Consistently improving your product to remain competitive and maintain a satisfied customer base is essential, especially in the SaaS industry.
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